When it comes to the 21st century, the most defining feature of it is the global digitization of almost all aspects of life and business. With the aid of digital technologies, the world, which was once a very large and hostile place has become a more close-knit place. This is the effect of what is most often called the Global Village. With digital technologies, we can now interact and do business with people on the other side of the world, as if they were living a few blocks over. This is the benefits brought into the world through digitization and those failing to keep up with it are often losing out very badly.

Digitizing Your Operations

When it comes to digitizing, there is actually very little in the world that we actually have not digitized yet. One of the key areas to benefit from digitization is a business’s daily internal operations. It does not matter what sort of business or business image you wish to maintain, it is still possible to achieve this while exploiting the many benefits of digitization. For example, if you were running a winery that has been in existence for hundred or more years, one of your main business features could be that you make it look and play the part of how the winery looked and felt like when it first started. While this is great, it could change the image if you used a POS systems for winery which wasn’t around in the past. But by simply hiding it out of view of the customer, you can still keep up the old appearance while moving into the future. Or for a little more money, you could simply have the high-tech system take on the appearance of an olden day cash register.

Digitizing Your Marketing

One of the other key areas where digitization can have a positive impact is in the marketing of your business and brand. Whereas ones you were limited to the reach of the newspaper you put your advert in, with today’s modern features and through the global village, you can have people from all around the world know about your business. In fact, it does not even have to stop there. Going with the wine example, a winery could expand their business to not only people visiting their winery but to each and every person in the world through the use of digitization.

Digitizing Your Security

One area where digitization has a tarnished name is when it comes to security. However, this is a misrepresentation of the actual facts which in reality mean that with digitization your security improves. Most people are reluctant to use digital record keeping saying that hackers may steal it or that the computer will crash. However, with encryption technology and cloud-based backups, your business records are much safer than they ever were. In the pre-digital era, a simple leaky roof could effectively ruin all your records. However, with digitization, this worry is something that is not so much of a problem.

Overall when you look at it, while you can try to poke at one or two aspects of digitization, as being the reason for not going digital, these reasons are in no way a solid enough reason not to digitize. In fact even most of these problems, people point at have simple solutions and in reality, are not even problems. The bottom line is that there are significantly more benefits from digitization that you can ever have from not.


 

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